DoubleClick believes in consumer choice. To enable consumers to exercise choice, we provide opt outs for each of our products that use cookies. In addition to our Internet technologies, we provide choice in our other products as well.

When you choose to opt out from one of our Internet technology products, you replace the unique identifier in the cookie used by that product with a generic value. This means that the product or service that uses that cookie will not be able to recognize your browser as unique. The product still works – for example, you will still see Internet advertisements if you get an opt out ad cookie – but the technology will not be able to distinguish between your opt-out cookie and another user’s opt-out cookie. The opt-out cookie is persistent. Its presence avoids the setting of another unique cookie for that product.

There are many programs that allow you to manually delete your cookies. Please note that clearing out your cookie file may also delete the opt-out cookie. For more information about accepting or declining cookies generally, please click here.