Agency Benefits of DART Adapt for Publishers
DoubleClick’s DART Adapt solution for publishers helps agencies deliver winning campaigns by optimizing performance. Whether you value clicks, conversions or both, you can generate more of these activities on publisher sites using DART Adapt.
Deliver Winning Campaigns
If you aren’t already buying media on DART Adapt-enabled publishers, you should be. It’s a quick and easy way to drive results. Even in the middle of a campaign, it’s not too late to ask a publisher to turn on DART Adapt for you.
Bring Innovation to the Table
In today’s online environment, optimization is no longer optional. Leveraging DART Adapt-enabled media is a powerful and easy way to bring the latest innovations in optimization to your campaigns.
Reduce Manual Work and Get Results
DART Adapt automatically drives performance on your campaigns, without requiring manual intervention, by adapting delivery patterns within the publisher’s site. This is done by shifting ads to the user segments that perform best for each ad.
How to Use DART Adapt in Three Simple Steps
1) Identify DART-Adapt enabled publishers using the list on the right side of this webpage
2) Ask publishers that are not on the list to get DART Adapt
3) Put DART Adapt in your RFPs
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