Benefits for Buyers
DoubleClick Advertising Exchange simplifies the buying process and lets you hone your bidding for maximum return.
Features
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Benefits
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| Dynamic Bid Rules and Delivery Controls |
- Place bids based on your ad’s past performance.
- DoubleClick Advertising Exchange calculates the best bid price to ensure you maximize returns as campaign performance changes.
- Benefit from frequency capping, pacing, targeting and other key controls over ad delivery.
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| DFA Integration, Powerful Reporting |
- Integration with DFA simplifies the buying process.
- Share creatives, user lists, Spotlight tags, and advertiser lists. Straightforward reporting helps makes sense of data across all of your campaigns and media channels.
- Dashboard and query tool offer quick decision support.
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| Dynamic Selection |
- Target and purchase only the inventory that meets your campaign goals – there’s no need to buy impressions you don’t need.
- Modify your campaigns in real time based on performance criteria, or to take advantage of event-based bidding.
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| Boomerang™: User List remarketing |
- Raise browsing-to-buying conversion rates by delivering relevant ads based on your audience’s past behavior on your website.
- Eliminate wasted media spend.
- Retain and increase value of existing customers, increasing order sizes and enhancing brand loyalty.
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| Centralized Clearing System |
- Submit a single payment for all impressions, regardless of the number of sellers.
- There’s no need to agree on financial and legal terms and conditions with every publisher with whom you wish to do business.
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