The Flash-in-Flash format is used when a rich media ad of any shape or size is served into a Flash environment, such as a Flash video player or Flash game. This differs from other formats that are served into static or dynamic web pages. The Flash-in-Flash format is most popular among the publishers of Flash assets who wish to build advertising opportunities within and around their immersive Flash content.

• Puts an end to complex work-arounds
• Allows new ad sizes, ad placements and ad effects to be brought to Flash environments quickly
• Provides many creative advertising options for Flash video content
• Includes robust reporting common to all DoubleClick Rich Media ad formats including the automatic measurement of impressions, clicks, ad interaction time, interactive impressions and ad display time
• Provides efficient ad operations workflow for targeting, trafficking, serving and measurement through integration with DART for Publishers

In-Page – Serve traditional rich media banners into a Flash environment

Expanding – Let users interact with ads that expand or contract on mouse-over or click

Floating – Get noticed by overlaying content

Bug – Capture the user’s attention with non-intrusive icons that shake, move or animate

Teaser – Generate response with small ads that instantly open large interactive overlays

Peel-Down – Expand ad inventory from a corner position

Video – Insert streaming video ads or even interactive advertising into Flash video players

Transitional – Assure the ad message is viewed by briefly covering all content

Skin – Offer unique branding opportunities by impacting the entire user experience

Callback - Allow exciting sponsorship opportunities by allowing ad-to-content interaction